Large-screen market has become increasingly diversified technical differences Lead Interpretation: large-screen display industry after years of development has now entered a critical period of development. During this period the number of both business practitioners, diversification or categories of products, technologies have been developed by leaps and bounds. Especially the large-screen display industry continues to expand market demand so that people looking forward to the future development prospects. In the large-screen display applications continue to expand at the same time, large screen display industry structure has also undergone a subtle change, so diversified in the future development of the market, large-screen technical differences of the road development will go from here? Competitive supply market diversification Yinchuan 46 inch LCD screen priced at direct Burson stitching large-screen display has been the history of a decade of high returns of large-screen LCD splicing products and broad market prospects, it has attracted many large-screen display The traditional vendors have started to get involved in large-screen display. DLP splicing representative domestic enterprises Granville, giant ocean, GQY, CIMIC and other giants, but it is noticed that several traditional home appliance industry giants such as TCL, Changhong, Skyworth and was willing to invest heavily in building specialized industrial LCD production plant, launched the series of LCD splicing products. Can say whether domestic or international, almost all involving giant display area LCD splicing field, several international giants such as Samsung Display, Sharp, LG, Mitsubishi, NEC, Philips, ViewSonic is also in full swing golf. In addition, before the security field has been based on several brands such as Hikvision, UOB, Trinidad, also entered the liquid crystal mosaic circle. The major manufacturers have to conquer new territories captured their market share, the big-screen market was going to war! Intense competition Forced upgrading large-screen LCD splicing products since 2009 entered into after security applications, namely rapid spurt is the security market demand "shock pet." Due to the market "threshold" is low, vendors flock on all monitors, and even a large number of traders have also joined the LCD panel; combined splicing big screen by the government administrative institutions and large industrial enterprises project applications, in general, public Bidding way, the only "variable" time seems competitive price, the two aspects of the causes of LCD screen splicing "price war" intensified tragic situation. It is understood that in 2013, more than 90% of the LCD screen splicing factory manufacturers generally have less than 20% gross margin. Supply Yinchuan 46 inch LCD screen priced at direct Burson stitching current LCD splicing products by virtue of its long life, low maintenance costs, viewing angle, low power consumption, low heat product features, as well as its excellent performance and reasonable The prices in the domestic commercial markets ahead. The main application areas include security, command centers, and entertainment industry, company presentations, advertising media, exhibition center, electricity, education and so on. Large-screen display market is facing increasingly sophisticated technology, the convergence of a large number of products, price wars and other complex chaotic situation. With breakthrough LCD LCD splicing, DLP rear projection splicing, PDP plasma splicing splicing products such as the three major technologies, product specifications becoming richer, more powerful brand camp, especially with the rapid development of the LCD industry and the widespread application of stitching , the industry believes that the large-screen display industry will be faced with the fear of re-shuffling of the situation. Large-screen display market is fiercely competitive, manufacturers can in full swing in the big-screen market Deus Ex? Intense competition is Forced manufacturers technical upgrading and transformation. Further optimize the industrial applications market segment large-screen applications mainly in the production of professional and public safety in electric power, telecommunications, energy and other dispatch, the volume of large-screen products, high technology content, high energy consumption and high costs once let Government procurement has become the main force, general supermarkets, SMEs, individual very difficult to have the opportunity to use, thus limiting the development and application of large-screen products. Large-screen display industry applications is relatively small, product homogeneity, and many other issues are not fully resolved. Insiders have said, should focus more on big-screen applications reflect technological innovation needs to further optimize market segments. Large-screen products from the beginning of a more narrow professional, high-end applications (such as radio and television, electricity, telecommunications, etc.) has been extended to cover today's public management, livelihood, industrial, commercial, entertainment and other segments of dozens of applications , depending on the technical merits of products to precise positioning company's product line, the sound applications in different areas, market segments, each product will recount the development potential of various products. Large-screen display market diversification will continue development of information technology in today's society more and more rapidly, especially universal application of digital technology, digital information collection and centralized management has become one of the most important trends of contemporary information technology. Use of information centralized information management tool with intuitive, interactive expression will allow centralized management work more closely and effectively, service more convenient and efficient. Large-screen display system as the focus of today's modern image information control and display systems in various fields has been widely used in the production of the national economy. With highly intelligent rapid development of digital systems, large-screen projection display technology will be more widely used. Future large-screen display market competition will be a long, gradual process of change, which forces the industry chain will be the main driving force for the development of the power industry chain, affecting the improvement and upgrade technology, but also the cost of driving reduce, but will determine the comparative system vendors camp. The dominance of the short-term can not change the DLP rear projection, LCD grow faster, have formed a strong challenge to the dominance of the DLP. Large-screen display after years of development has undergone changes in market structure, replacement of new technologies, it gives more value products. Rally in the market demand, so the pace of the development of large-screen display gradually accelerated. 1, large-screen display market three major videowall technology: LCD LCD splicing, DLP rear projection splicing, PDP plasma splicing. 2, the diversified development of large-screen display, the development of large-screen seamless splicing technology, has undergone three stages: pure hardware convergence technology: shading to the integration of optical image fusion image can better handle black balance pure software integration technology: electronic circuit to complete the integration of the image processing, image processing can better balance the integration of hardware and software technology: both optical shutter fusion, electronica fusion, and the two combined hardware and software Fusion will be able to achieve more perfect fusion of the real part of the color image reproduction. 3, large-screen mosaic effect from the point of view of the development process seamless splicing technology: Hard Edge stitching: a clear dividing line (ie physical patchwork), integration can not be achieved panoramic displays overlapping stitching: is a two projector The image is superimposed manner mosaic impose overlap, but this effect is to achieve seamless effect, there is a flattening out due to the superposition of brightness appeared bright region ills. Soft edge fusion splicing: fusion technology is through the edge, so that both sides can achieve full integration, in turn caused by overlapping stitching eliminates overly bright area. For a variety of curved shape of stitching plane, sphere, cylinder, etc. is also possible to adapt, adaptable, is now mainstream technology. 4, diversified mosaic screen application products: LCD liquid crystal mosaic with high-definition, ultra-thin lightweight, high life, low power consumption, low maintenance costs, energy saving advantage of the characteristics, the majority of businesses are optimistic about the widely used government, defense, military, transportation, banking, advertising, media and other fields. DLP rear projection display as one of the most traditional type of mosaic art on display market, the market share is very high, but for the rapid development of liquid crystal mosaic or have a sense of urgency, DLP splicing after use LED backlighting makes its own development has a new life. PDP plasma splicing: possess its own distinctive features in many application segments have been a good application. With the large-screen display system has been rapid development in many fields, the market maintained a steady growth, LCD splicing, DLP mosaic, PDP display market competition is more intense, more segments are to develop applications. Each videowall companies continue to progress the new technology and product advantages as a sword out of a revitalization of diversified development. Conclusion: large-screen products due to industry-wide applications, the market wide coverage, the domestic large-screen enterprise more focused on segments of the industry, industry channel deeper, relatively more channel edge. Agents of foreign brands to the main channel, is more focused on brand awareness, relatively not deep enough in terms of industry segments channels. At present, Japan and South Korea brand competition, but also for the domestic large-screen production companies to create opportunities, in terms of price competition, domestic enterprises due to the lower cost, relative to have more profit. At the same time the upper panel LCD splicing business increased, the domestic large screen in the upper panel assembly manufacturers supply more secure, improve bargaining power, can reduce the limit upstream. Technology, the domestic production of large-screen enterprise R & D capability is gradually increased, some companies have begun to gradually extend to the upstream industry chain, independent research and backlight technology, and because there is policy support, the future there will be more technically product space and opportunities for improvement